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Posted on 13 Jul, 2022 12:23 pm, category: Education | Motivation |

Bad for Business. Good for You.

Deep work should be a priority in today’s business climate. But it’s not. I’ve just summarized various explanations for this paradox. Among them are the realities that deep work is hard and shallow work is easier, that in the absence of clear goals for your job, the visible busyness that surrounds shallow work becomes self-preserving, and that our culture has developed a belief that if a behavior relates to “the Internet,” then it’s good—regardless of its impact on our ability to produce valuable things. All of these trends are enabled by the difficulty of directly measuring the value of depth or the cost of ignoring it. If you believe in the value of depth, this reality spells bad news for businesses in general, as it’s leading them to miss out on potentially massive increases in their value production. But for you, as an individual, good news lurks. The myopia of your peers and employers uncovers a great personal advantage. Assuming the trends outlined here continue, depth will become increasingly rare and therefore increasingly valuable.

Having just established that there’s nothing fundamentally flawed about deep work and nothing fundamentally necessary about the distracting behaviors that displace it, you can therefore continue with confidence with the ultimate goal of this book: to systematically develop your personal ability to go deep—and by doing so, reap great
rewards.

- Deep Work


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Posted on 13 Jul, 2022 12:23 pm, Category:

Bad for Business. Good for You.

Deep work should be a priority in today’s business climate. But it’s not. I’ve just summarized various explanations for this paradox. Among them are the realities that deep work is hard and shallow work is easier, that in the absence of clear goals for your job, the visible busyness that surrounds shallow work becomes self-preserving, and that our culture has developed a belief that if a behavior relates to “the Internet,” then it’s good—regardless of its impact on our ability to produce valuable things. All of these trends are enabled by the difficulty of directly measuring the value of depth or the cost of ignoring it. If you believe in the value of depth, this reality spells bad news for businesses in general, as it’s leading them to miss out on potentially massive increases in their value production. But for you, as an individual, good news lurks. The myopia of your peers and employers uncovers a great personal advantage. Assuming the trends outlined here continue, depth will become increasingly rare and therefore increasingly valuable.

Having just established that there’s nothing fundamentally flawed about deep work and nothing fundamentally necessary about the distracting behaviors that displace it, you can therefore continue with confidence with the ultimate goal of this book: to systematically develop your personal ability to go deep—and by doing so, reap great
rewards.

- Deep Work


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